Working in concert with the executive management team, the VP, Advertising & Sponsorship Sales will build and manage a high performance advertising sales and sponsorship group. S/he will identify key industry verticals and develop compelling advertising sales strategies that enable immediate penetration of each market. The VP will target large national sponsorship partnerships, as well as local advertising prospects in key regions of business expansion and revenue potential. The VP will passionately evangelize the company's mission and growth to all potential advertising and sponsorship partners, both at the client and agency levels.
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The Regional Director, Advertising and Sponsorship Sales will build and manage a successful sales and sponsorship territory. Working with the national head of sales, the Director will identify key industry verticals and develop compelling advertising sales strategies that enable immediate penetration of each market. The Director will target potential sponsorship partners as well as local advertising prospects in the region, and will passionately evangelize the company's value and products to all potential advertising and sponsorship partners, both at the client and agency levels, and be expected to meet or exceed established revenue targets through execution of multi-product program partnerships.
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Bob Milligan Vice President and General Manager, Mid-Atlantic Region As the VP / GM of the Mid-Atlantic Region, Bob is responsible for the hauler and municipality relationship of that region and creating sales solutions for existing and potential clients. |
| Bob started his first waste company in 1970, growing it into the largest single subscription hauler in Eastern Pennsylvania until — after 14 years of successfully growing his company — Bob merged his Company with BFI. At BFI, Bob held a number of management roles including District Manager and Manager of first Medical Waste Division. In 1994, Bob developed and operated an 11-acre yard waste-composting site in Central Bucks County, diverting 17,000 tons of yard waste from the landfills per year. In 1996, Bob took on the additional responsibility for BFI of Asst. Eastern Penna.Divisional V.P. In 1989, when Governor Casey signed the Recycling Act 101 into law, Bob became responsible for educating, converting and servicing tens of thousands of residential and commercial customers to "Recycling.” |
