Greener cities and towns make everyone happy. The more a municipality can save in landfill diversion and make money on recyclables, the more there will be to give back to the community, while giving back to the planet. Teaming up with RecycleBank is a unique opportunity to:
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I want to thank RecycleBank for their assistance in making Wilmington one of the leading cities in the country in terms of measurable results from recycling.Mayor James Baker, Wilmington, DE
Wilmington, Delaware has gone green. They stared down the daunting dilemma of dwindling landfill space and made a decision to enact real change and enforce recycling in their voluntary state. The catch, though, was they were not looking to fine anyone. “We’re not interested in penalties. We’re interested in making it work and getting people involved,” says Kash Srinivasan, public works commissioner. Previous efforts were voluntary and compliance was poor.
Al Ballard, city operations director, had caught wind of an innovative recycling program that started in Philadelphia and brought it to the attention of the Mayor. By June 2006, Wilmington had rolled out a six month test pilot to approximately 6,000 households in six different geographic regions.
By the pilot's end, it was obvious that Wilmington citizens were ready and willing to recycle, producing more than two million pounds of recycling that would normally be sent to the landfill. As a city that was spending about $5 million annually for trash disposal, a city-wide rollout was the next logical step for Wilmington.
Mayor James Baker, with the support of Public Works and the city’s Clean Wilmington Committee, made the leadership decision to bring RecycleBank to all the 17,700 households in Wilmington, leading the state in a new era of trash disposal that is both environmentally and fiscally responsible.
“There are enormous environmental and financial benefits to the city since we embraced this program – and embraced the concept of less trash being taken to the landfill,” said Mayor James Baker. “RecycleBank offers recycling incentives to the government, to citizens and to the local business community. It’s nice to work with a company that does what it says and does it well.”
Seeing the multitudes of maroon-colored recycling carts wheeled curbside in Wilmington makes one think that perhaps every day can be Earth Day.
How does RecycleBank work?
Using the RecycleBank proprietary three-step process Recycle, Record, Reward™, we quickly and easily measure the amount of material each home recycles and then convert that activity into RecycleBank Points. The process for your residents is simple:
- Recycle - Residents fill their recycling containers
- Record - An ID tag on the recycling container records participation and the amount recycled is turned into RecycleBank Points
- Reward - Points can be redeemed for hundreds of local, regional, and national rewards
Why and how does a resident activate their RecycleBank account? What happens if they don’t?
Residents must activate their accounts in order to begin receiving RecycleBank Reward Points. Activating an account can be done online or by calling a customer care representative. Activation helps us to verify household information and help the participant engage in our program. An engaged RecycleBank home tends to recycle more!
When can residents start using their Points?
Participants may begin using Points immediately upon registering with RecycleBank, as long as they have accrued enough Points to use for redemption.
What happens if a RecycleBank participant moves?
A person can continue to access their account and order rewards for up to 180 days after moving from a residence. To assure that the reward reaches the proper destination, they need to call customer care with new contact information.
